Action Plan for Online Retailers

Create Alerts which should notify you of any changes to functionality on your site.

• robots.txt Updates
• URL structure Updates
• External Links to root pages (Homepage) for new & upcoming links
• 404 Error pages
• Redirected (301 & 305) pages in website
• Change in quantity for products based site in numbers (Product selling No.s)
• Missing Meta Dats increasing / ignored pages.
• Loading time increasing for inner pages ( which result in lower conversion/traffic)
• Escaping the interlinking & external linking of the pages
• Removal of content in larger volumes across website
• Increasing unattended pages

If you find yourself modifying changes in the website & ignoring above mentioned Alerts. Ask your team to validate.

How Affiliate Marketing Works

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SEOmoz Google Analytics Setup

SEOmoz to improve our Google Analytics setup.

These suggestions are as easy as adding events to specific user actions or as complex as adding all your domains into one Google Analytics account

http://seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf

Source: SEOmoz Google Analytics Setup