Archive for January, 2011


Social Media Infographics

Social Media Infographics

The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct:

Social Media Infographics

Facebook’s World

Facebook is the most dominant brand in the world of social media. Ever wonder how? Click the image below to view a comprehensive infographic:

Social Media Infographics

Age Distribution on Social Networking Sites

Here’s some interesting statistics regarding the age distribution across many of the popular social networking websites:

Social Media Infographics

A HubSpotter’s Guide to the (Social Media) Galaxy

Learn how marketers should explore new frontiers of social media, the blogoshere and more:

Social Media Infographics

Digg vs. Reddit — The Infographic

There has always been a form of healthy rivalry between Reddit and Digg, and its respective user bases. Click to find out more:

Social Media Infographics

Average Age of a Facebook User? 38

The demographics of most of the social networking sites change quite frequently. Flowtown has compiled the latest statistics about general usage of social networking sites especially Facebook. The statistics show that the average age of a Facebook user is 38 and more interestingly about 61% of the Facebook users are above 38 in age:

Social Media Infographics

How are Mobile Phones Changing Social Media?

Have you ever wondered about the relationship between mobile phones and social media? The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down:

Social Media Infographics

Social Media Demographics: Who’s Using Which Sites?

Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income? Below we map the demographics of the world’s most popular social media sites:

Social Media Infographics

How Executives are Using Social Media

The infographics mentioned below show how executives and professionals are using social media to promote their business or goods and services. According to the infographic: LinkedIn, Facebook and Twitter are the most popular social media sites used by the executives:

Social Media Infographics

Facebook vs. Twitter — A Breakdown of 2010 Social Demographics

Let us take a look at a breakdown of 2010 social demographics between Facebook and Twitter:

Social Media Infographics

Women and Social Media

The following is a graphic that takes a look at what sites women are using, as well as how much and why women are participating in social media:

Social Media Infographics

Facebook vs. Twitter

Facebook was once the “contender” against MySpace. That didn’t last too long, but soon Twitter emerged as a pseudo-social-network-competitor-thingy to Facebook and the competition heated up again:

Social Media Infographics

Social Media: A Cheat Sheet

Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? Here’s a handy infographic that doubles as a roadmap of the social Web:

Social Media Infographics

Facebook: Facts You Probably Didn’t Know

If you ever want to impress anyone with your knowledge of Facebook miscellanea, below is the ultimate cheat sheet in the form of a very large infographic. Enjoy!

Social Media Infographics

The Social Media Effect

This Infographics is intended to show you how different components of social media are integrated with one another:

Social Media Infographics

When Social Media Attacks!

What happens when communities don’t exactly behave the way we intended them to? Fighting and bickering is normal and actually healthy for communities. Click to find out more:

Social Media Infographics

Google’s Social Media Timeline

Google hasn’t had the best track record when it comes to social media attempts. Long story:

Social Media Infographics

Social Media Prisms

The prism shows the landscape of social media in Germany with all the relevant conversation channels:

Social Media Infographics

Social Media Building

So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links. Here we explore some ways that a business can leverage specific social sites to achieve departmental goals:

Social Media Infographics

China’s Social Media Map

The major players in the U.S. social media world can be counted on one hand: Facebook, MySpace, Twitter, LinkedIn. Not so in China, where the country’s 300 million online users have a panoply of popular social networks to choose from — and Facebook doesn’t even crack the top 10!

Social Media Infographics

Twitter Perceptions of Google Buzz Over Time

Social media monitoring and analytics company Viralheat put together this graphic that shows the initial positive response to Google Buzz on Twitter, followed by shifts in opinion based on events in the developing privacy story:

Social Media Infographics

The State of B2B Social Media Marketing

For a deeper look at the current state of B2B social media marketing, check out the infographic below:

Social Media Infographics

Are We Too Obsessed With Facebook?

Is Facebook an amazing connective medium? A plague that preys on the easily addicted? A little bit of both, or something else entirely?

Social Media Infographics

The Meteoric Rise of Twitter

Twitter is one of among those brands and companies which have experienced such a fast growth. Click the image below to view the infographic:

Social Media Infographics

Facebook Privacy: 6 Years of Controversy

Here is a short history of the controversies and missteps that have tarnished the social network’s otherwise meteoric success:

Social Media Infographics

The Biggest Brands on Facebook

In this infographic, we explore the timeline of brand-friendly updates to Facebook itself, as well as the brands that dominate in Facebook marketing today:

Social Media Infographics

Kevin Rose’s Digg

With over millions of users, Digg has become one of the most reputable force in the social media world that allows you to share your favorite stories online with your friends, co-workers and relatives:

Social Media Infographics

The Current State of Twitter

There are some interesting hidden truths about Twitter and its users. The following graphic takes a look at Twitter’s path to 10 billion tweets, what we have learned about its users and what they’ve been talking about along the way:

Social Media Infographics

Twitter on Paper

This infographic contains additional interesting facts about Twitter based on some numbers that co-founder Ev Williams announced at the Chirp conference:

Social Media Infographics

What the Tweet?

Every day, thousands of stories are passed around the internet on blogs and via Twitter. Click here to find out more:

Social Media Infographics

How are Companies Leveraging Social Media?

Ever wonder how big businesses are leveraging social media? Here is a graphic illustrating the most interesting of their findings:

Social Media Infographics

The Rise of Facebook Mobile

Facebook is the number one app across most mobile operating systems. Flowtown.com took a look at the rise of Facebook mobile, and compiled a number of the most interesting facts and figures in the above graphic:

Social Media Infographics

44% of Online Sharing Occurs Through Facebook

Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook’s “Like” button, which means the actual, universal percentage of shares through Facebook is likely higher:

Social Media Infographics

Inside the Political Twittersphere

Ever wondered how politicians use Twitter? Who are the most active politicians on Twitter? Who do they follow, and who follows them? Who are the political strategists and media personalities that politicians follow? And within the political Twittersphere, who follows the most people, and who follows them?

Social Media Infographics

Twitter Users Profile Infographic

Satire and the Internet make great friends. And the newest Internet sensation to be targeted is Twitter. While many blogs make fun of twitter you must admit Twitter does have a larger group of followers. Of course, how many are actually paying attention remains to be seen:

Social Media Infographics

History of Social Media — History of Social Media Bookmarking

Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries:

Social Media Infographics

Social Marketing Compass

A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online:

Social Media Infographics

Social Web Involvement

This map demonstrates the social web involvement of the users worldwide. It provides you a clear picture that every month hundreds of millions of web users create and share their content with one another. This map shows the active bloggers, social networkers, video sharers, photo up-loaders and micro-bloggers:

Social Media Infographics

The Biggest Shift

The Biggest Shift tells the significance and extent of social media network. If you are keen to utilize word of mouth advertising, social media is there to assist to place heighten your works at all. With focusing your marketing interest to the top social networking websites, you will see the instant results of your efforts:

Social Media Infographics

How People Share Content On The Web

This infographic will show that how people share pieces of contents on the web and how facebook dominates social media:

Social Media Infographics

Infographics for Web Designers and Developers

Infographics are a great, creative and concise way to present vital information in a visual and interesting way that’s easy for most people to understand. There are many of us that learn visually and be presenting data in graphic format is more useful.

Web Trend Map 4

Web Trend Map 4

The Darwinian Evolution of Photoshop

The Darwinian Evolution of Photoshop

Web Designers Vs. Web Developers

Web Designers Vs. Web Developers

Periodic Table of Typography

Periodic Table of Typography

The Life Cycle of a Blogpost

Life Cycle of a Blogpost

Who Participates Online?

Who Participates Online

Browser Wars

Browser Wars

Facebook Vs. Twitter

Facebook Vs. Twitter

All You Need to Know About Web Designers

Know About Web Designers

So You Need a Typeface

So You Need a Typeface

Understanding Google Page Rank

Understanding Google Page Rank

Periodic Table of the Internet

Periodic Table of the Internet

Colours in Cultures

Colours in Cultures

Map of Online Communities

Map of Online Communities

SEO Checklist

SEO Checklist

Search Benefits of the Blogosphere

Benefits of the Blogosphere

HTML 5 and CSS 3 Readiness

HTML 5 and CSS 3 Readiness

Classifying Experiences

Classifying Experiences

Social Media Effect

Social Media Effect

Conversations in Social Media

Conversations in Social Media

Operation E-Commerce:

Operation E-Commerce

SEO Add-ons for Mozilla Firefox

SEO Doctor – Allows easy SEO diagnosis and problem solving for webmasters.

SeoQuake SEO Extension – Firefox SEO extension aimed primarily at helping web masters who deal with search engine optimization(SEO) and internet promotion of web sites. Seoquake allows to obtain and investigate many important SEO parameters of the internet

SenSEO – Eextension checking the most important on-page-SEO-criteria and calculating a grade of how good your site fulfills these criteria.

Foxy SEO Tool – Foxy SEO Tool is a free, open source toolbar that provides quick and easy access to a multitude of search engine functions such as Google Site, Yahoo! Site Explorer, Live Fromlinks.

Also included are famous web traffic analysis sites such as Alexa, Compete, Quantcast, popular statistic aggregators like Quarkbase and WebSiteOutlook.

SEO Workers Web Page SEO Analysis Tool – General status, meta tags listing, meta tags analysis, the pages displayed within search engine results, keywords found in the anchor tags, keywords found in the image “alt” attribute text, keywords found on the page, URLs found in the page, headers returned from the server.

SEO Toolbar – SEO Toolbar shows PageRank, Alexa Rank, Popularity Index Rank for any website you visit on the one toolbar. Other SEO features include Search Engine view, server header view, Wayback Machine button and links to many SEO forums and websites.

SEO Professional Toolbar – SEO-related tools in one place. Display PageRank, S-Rank and the number of backlinks for visited pages. Stores the history of ranks for selected sites. Highlight words, links, view number of words and more.

SEOpen – Provides quick access to some web-based tools to help with search engine optimization. Quickly check inbound links, PageRank, http headers, and much more. Right-click on an open area of a web page, or use the included toolbar.

Swoosty SEO Tools – Google pagerank and Alexa ranking of each site you visit, and provides essential tools for SEO and analysis: indexed pages, backlinks, related links, keyword density analyser, nofollow highlighting, Alexa infos, WHOIS

KGen (Keyword Generator) – KGen retrieves every words of a page and lets you know how many time they appears and their weight in the page and their average position in the web page. It also allows you to see what keywords are strong on visited web pages for search engines.

SEO Stats – SEO Stats analysis for you the popularity of your website on the web. From Facebook to Twitter you’ll know exactly how many links to your site are available through social networks and the number of backlinks and pages indexed in the major search engines.

SEO WooRank – SEO WooRank is en extension that provides a very deep SEO & Website Analysis report for any given website. When you click on the SEO WooRank icon, we will generate the SEO report for your website.

Affilorama SEO Toolbar – The Affilorama Firefox SEO Toolbar provides you with useful information and data to make the analysis of domains and pages super easy.

Niche Watch Tool – This wonderful SEO extension provides you the technical information required to beat your competitor websites in serps.It gives you backlinks number, indexed pages, keyword occurences on the page, page rank, all in anchor, all in title and all in text rank for both domain and webpage information.

Search Status – Display the Google PageRank, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and more.

Money Quake – Moneyquake is a extension, which displays your real-time earning statistics from most popular advertisement systems (like AdSense etc)

SEO Info – Provides some information on the site you visit: indexed pages, backlinks, link report, pages reported on social network, pagerank, alexa rank, whois, and much more.

Do you use SEO add-ons for Firefox? What are your favorite ones? If you could only use one Firefox SEO tool, which one would it be?

Share your Comments….

First time in India, Great Minds from across the world come together to network, learn, and share their knowledge and expertise on 2-3 Feb in Search Marketing Summit India in Bangalore.

International search marketing leaders will share advanced tips and advice on the full spectrum of search marketing strategies, including Advanced Search Engine Optimization, Social Media Marketing, Universal Search, Analytics, Paid Search Marketing and much more

The below conference website will provide a full record of the conference with the keynote presentations available here;

http://www.searchmarketingsummit.in/agenda.php

Get Search Smart from experts like Gillian Muessig, Ian McAnerin, John Barron, Eric Weaver, Khiruba Shankar, and several other well known National speakers and panelists.

This exciting India’s biggest event is being hosted in Aid of the Akshaya Patra foundation, which is the largest NGO-run School meal program in the world, and organized by the Online Marketing Enthusiast community. The NGO is based in Bangalore and feeds more than 1.2 million underprivileged children in 8 states and 18 locations in India.

For registrations and further information, please visit the official website of SMS India 2011 at: http://www.searchmarketingsummit.in/index.php

Persons who will be benefited by this conference:(Like Level Wise)

Marketing Team:
Marketing Manager/Director, Supervisor, Creative Director, E-Commerce Manager, Brand Manager,
Director, Business Analytics, Media Buyer, Media Planner, SEO Specialist/Consultant, PPC Analyst, Junior Account Manager, Associate/Assistant

C-Level:
Chief Marketing Officer (CMO), Chief Executive Officer/President, Chief Technology Officer (CTO), Managing Director (MD), Senior Vice President (SVP), Vice President (VP),

IT/Web:
Executive Director, IT, Webmaster, Web Developer, Web Designer, IT Project Manager,

Students:

Google’s Decline

Clearly, Google doesn’t always produce the results we’d like. So, is Google in decline or are people comparing Google 2011 to a mythical Golden Age of Google that never existed? I don’t know. But FACT neither do the people who are making those claims.

Here’s the basis for the aforementioned authors‘ claim of decline:

Atwood’s primary claim is that Google started ranking pages that copy others’ content. To show how bad this is, he writes “when was the last time you clicked through to a page that was nothing more than a legally copied, properly attributed Wikipedia entry encrusted in advertisements? Never, right?” Meanwhile, Patrick writes the opposite “The other main scamsite type is one that copies part of the relevant Wikipedia entry and throws lots of Ads at you.”

Atwood is way off in citing this as an example of Google’s decline. A few years ago there were many sites that copied Wikipedia content and sometimes outranked it. Google cleaned that up. In fact, we (Answers.com) incorporate Wikipedia entries in our reference source (legally, with full attribution, to serve our users, and as part of a long-standing and mutually beneficial relationship with Wikipedia in which we support their activities).

Since 2007 we’ve put a NoIndex on our pages that only have Wikipedia content, because in 2007 Google greatly reduced the amount of traffic it sends to sites that index pages that are just copies of Wikipedia. As for content scrapers outranking the content source, that’s been a big problem for us (and I presume others) for years. Atwood is noticing it now because now it’s happening to him.

Google (like Jeff Atwood and probably those other authors) is a significant intelligence and talent trying to make sense of a complex and confusing world. They get it right far more than others do, but they’re often wrong. Are they getting it wrong more often than they used to? I don’t know. But as AFAICT, neither do any of the people who wrote these articles.

You’re Invited to the Search Marketing Summit India in Bangalore.

Search Marketing Summit, the premier event for marketing professionals, is coming to Bangalore, India this February. Start your 2011 with new inspiration and strategies for success with 1,000 of your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more.

OME Community members receive Discount OMECOMM 2011!

Take advantage of a very special OME Community discount when you attend Search Marketing Summit 2011, the premier event for marketing professionals. So take a few days in Bangalore and join hundreds of your marketing peers to learn, network, and share best practices that you can use for a lifetime.

Search Marketing Summit India covers the aspects for all levels from beginners to advanced online marketers including strategies & tactics in

  • Search Engine Optimization (SEO)
  • Search Engine Marketing & PPC
  • Web Analytic and Measurement
  • Mobile Marketing, Geo-local and Apps
  • Website Conversion and Usability
  • Beginner to Advanced Sessions
  • Link building 2.0 , Link Building Ninja
  • Advanced Mobile Strategies
  • Search Marketing for profits/Entreprenuers

Some solid, often unwritten, rules of reputation management that will pervade 2011–and beyond?

Law #1 – Everyone has an online reputation

We all have an online reputation to maintain. Don’t believe me, go ahead and “Google Yourself”–I promise you won’t go blind! Even if you don’t find anything written about you, then that’s still your reputation–or lack thereof. In 2011, you should make sure that what’s found in Google, Facebook, Twitter et al is something you’d be equally comfortable showing your mom or your boss!

Law #2 – Your reputation is an extension of your character

It doesn’t matter how hard you work on managing your reputation, it will only ever be as solid as your actual character. Tiger Woods had a reputation of being the greatest golfer–and a family man. His character revealed otherwise. As Abraham Lincoln once said,

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”

Law #3 – Every reputation has an achilles heel

While Toyota may have spent years telling us that its cars are the most reliable in the world, sticking gas pedals told a different story. In fact, even though Toyota tried to deny the increasing incidents of sticking accelerators, its customers were the ones steering the car manufacturer’s reputation in another direction. Instead of denying the issue, Toyota should have been the first to recognize it! When you recognize and acknowledge your weaknesses, before your customers, you have the opportunity to craft a response before the public outcry. Do you know your reputation’s weakness?

Law #4 – Listen twice, act once

OK, so I’ve plagiarized this from the saying “measure twice, cut once,” but it’s appropriate, when it comes to listening to your customers. I tell our customers at Trackur that they should spend twice as much effort on listening as they do responding. It’s too easy to simply jump in and reply to that tweet or Facebook post–without fixing the underlying problem. Instead, you should spend time actively listening to the feedback you’re collecting about your reputation. Listen for trends. Listen for opportunities. Listen, listen, listen–ok, that was three listens, but you get my point. When you actually take onboard what your stakeholders are saying about your reputation, you do more than just fix a problem, you make sure you fix the underlying issue that created the problem in the first place! GAP’s customers weren’t so much angry that the company’s logo was changed, they were mad that the company hadn’t initially thought to listen to their feedback–a decision the apparel company quickly reversed!

Law #5 – A crowd is louder than a solitary voice

At some point every company realizes the power of the crowd. You’ve heard of “crowd sourcing” right? Well, I call this “crowd voicing.” Simply put, your reputation is going to be far greater shaped by a crowd of opinions than one single voice. Your choice in 2011 is to determine whether you want that crowd to be a choir or a lynch mob? By being proactive, by loving and nurturing your online community, you can build a harmony of satisfied customers–all willing to say great things about you. Alternatively, you can ignore your customers and wait until they become so angry, so disgusted by your actions, that they rise up against you. Just ask P&G which it would have preferred in hindsight!

Law #6 – If you build it, they will come

It’s 2011, do you know where your customers are? Have you built them a thriving Facebook community? Can they receive customer service via Twitter? Do you have a blog that keeps them updated on all the changes with your products? If you build an official, company supported social network, then your customers will know exactly where to head, should they have a question or complaint. When I had an issue with a FedEx delivery, I was delighted to find dedicated support on Twitter!

READ MORE: FORBES The 11 Unwritten Laws of Reputation Management

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