Web Tools to Detect Useful Insights & Trends

In order to create a successful SEO campaign, you need to have a good understanding of the way that people search, predict what keywords they will use for a given query and have a good knowledge of the market and of the industry.

Modeling the way that people search can be considered as the holy grail of many SEO and Search Engine experts, because if this was possible, we would be able to predict the user behavior while searching. Even if modeling human behavior is almost impossible, by analyzing the search data we can get useful insights and trends.

1. Google Analytics

Google Analytics is a great source of information because it allows you to see how users interact with your website, which sources drive the most of your traffic and which keywords are used by users on search engines. A closer look on the Keyword Report can give you an idea of what people look for and how targeted your SEO strategy is.

2. Google Webmaster Tools

The new features of Google Webmaster Tools console provide lots of really useful info on the search queries that are relevant to your website. In this platform you will be able to see all the keywords for which your website appeared in SERPs, the total impressions, the total clicks, the click through rate, the average position of your website and more. By analyzing all these data you can get a good overview of your current SEO campaign, find out which are the most popular terms and target on them.

3. Google Trends

The Google Trends tool displays the total search volume for a specific term or a comparison for a set of terms globally. The results also contain some news entries that may give a hint for possible spikes.  Using this tool can help you spot the trends for specific topics and predict the increase on the demand for specific products or services.

4. Google Insights

The Google Insights is a tool similar to Google Trends, but it gives more weight on the visualization of the interest on specific countries and cities by using a heat map. It also generates a set of top 10 related searches and top 10 rising searches.

5. Google Adwords Keyword Tool & Search Terms Report

There have been some drastic changes on the Google Adwords Keyword tool lately that have been criticized by many Online Marketing Professionals. Nevertheless Google Adwords keyword tool can still be a good source of information that can help you evaluate the popularity of a term, estimate the monthly incoming traffic and get some extra ideas on what people search.

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Enthusiasm, Entrepreneurship & Excellency – All to Grab at OME Meetups

There is absolutely no pre-defined success roadmap one can follow and be on top of the world. It’s all about passion, excitement and zeal to learn which will drive people towards the supremacy. People like to form a cube with like minded people who can play significant role in your vision. There are many forums, discussion boards and meetups which promises to deliver all above seamlessly but among them few rise over and above than a simple networking form or revenue generation and provide a great stage where people can learn from industry champions, discuss their challenges, incubate respective industry and, of course, carry much valuable returns on invest of their time – OMECOMMUNITY is among one of them.

Trust, I am not trying to sell any brand or influence people unethically about OMECOMMUNITY. It’s just an appreciated return of my child brain against some of the amazing things I have learned while being a part of Online Marketing Enthusiast Community In Institute of Management Bangalore (IIMB).

Process of learning never ends, especially when you cater to which is flourishing. Every time I pat myself of an excellent job, I come across another one who set an example to do better. In OMECOMMUNITY I found many such ‘entities’ that are unknown to industry but filled with knowledge and skills set. Few were ‘just born leaders’ who have thrown away their attractive pay-checks and dived in the world of Entrepreneurship.

Some were among those who have proven themselves in the industry and flooded with knowledge power. I also found few serial entrepreneurs turned investors who hunt for the one ‘out-of-the-box’ business startup

Rest of all were either serving to some brand but trying to test the water before jumping into entrepreneurship or want to prove themselves to their by leaning many new things and replicating the same to benefit their expenses’ compensators.

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7 Social Media Activities To Outsource

Blogging

Blogging comes in many forms from corporate blogs with a controlled message to personal blogs with information about that latest weekend retreat with friends. Businesses often find it difficult to provide the necessary resources to blog consistently with a message that is satisfactory to upper management and provide enough value to both marketing and SEO departments. This is where outsourcing can play a role in your blogging strategy.

Using contractors familiar with your industry is a great way to build unique content, open a dialog with your audience, build a community and generally step into the new form of customer communication.

Areas where outsourcing can assist in blogging include:

• Blogging ideas
• Market research
• Content research
• Ghost writing
• Editing
• Blog commenting

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7 Social Media Activities To Outsource

Google’s New Local Search Results

Google changed the local search landscape again. it has slowly been rolling out new local features across its properties, is now adding a new format for local search results

Google Boost

Google also rolled out an ad service that will help small and medium sized businesses in particular. The new ad service, called ‘Boost’, allows businesses to place local business ads and show up when users conduct local searches in their specific business category. Place Search and Boost work well in conjunction with each other to help users as well as advertisers.

Google is testing an online ad service that will promote local business listings in Google Maps. Businesses that have set up a free Google Places account, which puts the company on Google Maps with a red marker, will be able to pay for an enhanced listing in the ‘sponsored links’ section of a relevant search and appear with a larger blue marker in Google Maps.

Boost ads are eligible to appear in the “Sponsored Links” section of Google.com and Google Maps search result pages. For example, if you’re a restaurant owner in San Francisco who has signed up for Boost, your ad may show up when someone does a related search like the one below, indicating a cuisine and location that matches yours.

AdWords becomes more important & competitive.

Google has moved the map over to the right column, where paid ads typically appear.

Local businesses, finding that paid ads are now the most visible piece of screen real estate on local search results, will/should respond by spending even more money to show up in the pastel-colored AdWords display that’s smack-dab in the center of the page.

Reviews and citations become more important/ visible.

In the new display, not only is Google showing how many reviews it has in its system, but it’s also featuring a variety of third-party sites (like Yelp, Insider Pages, etc.)

Advancing Google Place Search

A new search feature called Place Search was introduced by Google last week. After a rather unobtrusive start, local search is now looking like it might drastically change the presentation of results for organic search. Is this being done at the expense of other search services?

These new Place Search results will be shown automatically when Google is able to gauge that a local search is being carried out. If that does not happen the user can use the ‘Places’ link in the left hand panel of the search results page.

Where paid ads don’t appear or when the searcher scrolls down to see local listings

SEO becomes more important.

It sounds, then, like traditional SEO factors will more heavily influence who shows up for local search queries … and Google will then apply the local data to create the search results.

What do you think will be the impacts of Google’s new local display?

Fail of Google Analytics #GoogleFail

Most online marketers are pleased with the services of Google Analytics. The service is attractive because it is entirely free, and the interface is pretty easy to learn and use. However, seasoned online marketers prefer to use paid services for their tracking and reports or a mix of different analytical tools.

This is the 1^st time I am looking that the Google Analytics has failed to show the data for all of the clients on 2^nd November 2010, even there is no Update from the Google Analytics Team or the Blog about it which makes Google Analytics over estimated.

The recent updates running in Google is annoying the Search Visitors. Here is the snapshot of the Visits where Google shows as ZERO.

Google Analytics #GoogleFail

This has annoyed the Google Analytics users and they are showing the #GoogleFail in Twitter

Anyone else having issues with November 2nd stats in Google Analytics? I think that @googleanalytics team is sleeping & they are not caring about the updates.

It’s Time now that Google Analytics to wake up to Detect a push failure when offline. Even where there is a Upgrade/ maintenance they will inform in early in their blog. WHY NOT GOOGLE ANALYTICS DOES THAT

Google Analytics isn’t a completely useless tool. However, it is not an all-in-one tool that your profits can completely depend on. It is wise to learn more about other tracking and analytical tools and determine which reports are integral for the success of your online campaigns and invest accordingly.