Social media risk for big brands: some examples and a solution

According to a recent survey from eConsultancy, no less than 83% of in-house marketers said they expected their social media spending to increase over the next year.

And yet at the same time, only 41% of inhouse marketers said they have a strategic plan in place according to this report from Digital Brand Expressions.

It’s a worrying statistic, and it lays bare the struggle that big companies face when it comes to incorporating social media into their marketing and communications strategy. Companies understandably want to get involved in this burgeoning space, and reap the benefits of engaging with current, and potential, consumers through social media.

The risks attached to a poor social media plan

And yet a badly thought out (or non-existent) strategy can do far more harm than big brands realise.

According to a recent survey from eConsultancy, no less than 83% of in-house marketers said they expected their social media spending to increase over the next year.

And yet at the same time, only 41% of in house marketers said they have a strategic plan in place according to this report from Digital Brand Expressions.

It’s a worrying statistic, and it lays bare the struggle that big companies face when it comes to incorporating social media into their marketing and communications strategy. Companies understandably want to get involved in this burgeoning space, and reap the benefits of engaging with current, and potential, consumers through social media.

The risks attached to a poor social media plan

And yet a badly thought out (or non-existent) strategy can do far more harm than big brands realise.

 

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Advanced Link Building Strategies for Affiliate Sites – Patrick Atloft

SEO Audit for Business

The SEO Audit is the first step towards expert level optimization and provides a thorough review of your site’s on and off-site SEO compatibility factors in order to produce recommendations for improvement.

An SEO audit can help to identify many of the issues that may be preventing your site from performing well in the organic search results. There are numerous on-site and off-site SEO factors to consider when optimizing a website. Small Business Search Engine Optimization can seem incredibly intimidating and, without a doubt, an expensive and time-consuming endeavor.

Having a qualified SEO Specialist assess your website is an essential first step in the right direction and an important safeguard against being taken advantage of or spending unnecessary money on SEO services.

An SEO Audit will ensure that you build a solid foundation for future online marketing efforts, maximize your return on investment and improve your natural search rankings. An SEO audit can be done after a redesign, in preparation of a new Web site.

SEO audit services is required for:

• Companies which have own advertising department and internet marketing for analysis and evaluation of the effectiveness of the department or assistance in selecting the most effective strategies for optimization, promotion and positioning.
• Clients have full and complete stop to the competitive environment in its market segment.
• High competitive business customers, which is important for optimum positioning and are ready to work on individual projects.
• For Customers that find our prices too high for optimization, registration and placement.

A framework for site audits:

• Domains
• Sub domains
• URLs
• Redirects
• 404 page
• Robots.txt
• Indexing issues
• Crawl issues
• Page load time
• Code validation
• HTML and XML site maps
• Navigation and file structure
• Template-specific recommendations
• Internal linking strategies
• External linking strategies
• Keywords
• Page titles and meta tags
• Content
• Duplicate content
• Data feed optimization
• Conversions
• Analytics
• Webmaster accounts
• Local targeting
• Image optimization
• Mobile optimization
• Digital assets
• Social media indicators
• Blog optimization
• Link Rot

The SEO audit report can include competitor link analysis, keyword research, security, bad neighborhood checks, load times and on page optimization analysis and much more.

Apart from all this some people always asks me a question.

Does My Website Need an SEO Audit?

I always tell YES! any website needs a SEO AUDIT. since it helps to Assess the current search engine effectiveness of a site and helps them to Identify what needs to be done to improve it. SEO’s can find problems and fix them

Have a question and need quick answers? Get in touch!

Google AdWords Keyword Tool Study

Google AdWords: Keyword Tool This tool does is give you a laundry list of keywords that Google believes are relevant to whatever keyword or phrase you entered into the tool. Why do these keywords matter?

Good search engine rankings in Google and/or getting a good (and cheap) position in Adwords we better pay attention to what the Google Adwords Keyword Tool has to say. If you are using this tool for PPC purposes there is nothing really all that complicated about it. Just enter in the primary keyword you are interested in targeting and the tool will spit out a bunch of keywords that are related to it. These are going to be the keywords that you revolve your campaigns around.

If you are starting completely from scratch, it also offers a “Category” feature that will show you the top searches in areas including Apparel, Beauty & Personal Care, Computers, Consumer Electronics, and more.

Google Search-Based Keyword Tool Search-based keyword tool will be discontinued soon

The Search-based Keyword Tool provides keyword ideas:

• Based on actual Google search queries
• Matched to specific pages of your website with your ad and search share

You can still use this keyword tool even if you are external to AdWords and not an advertiser; it will still offer potential keywords and phrases based on your input, but it won’t offer them based on your site in specific.

 

40 Most Popular Social Networking Sites of the World

“Social Networking” has been around forever. It’s the simple act of expanding the number of people you know by meeting your friends’ friends, their friends’ friends and so on.

In fact, many of us today use Twitter and Face Book to promote our existing and upcoming businesses. And people looking to connect with other business-associated contacts usually move to sites like LinkedIn, but one need to understand that social media is beyond Twitter, Face Book, LinkedIn and Blogs.

After observing and running an analysis on hundreds of Social Networking sites I have listed down 40 most popular social networks across countries.

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There are more websites which are related to several sectors hope our Sorav Jain will penetrate the same.