Google Friend Connect Finds A Friend In Netlog

Google Friend Connect is now integrated with one of Europe’s fastest growing social networks, Netlog. Netlog, which has more than 45 million users worldwide, just implemented Google’s alternative to Facebook Connect, which allows users to sign in using any ID supported by Google Friend Connect (including Google, Yahoo, AIM, and OpenID) and share their activities with their existing contacts.

Google’s integration with Netlog lets users sign into sites and blogs using Friend Connect with their Netlog ID and password. Users can use their Netlog profiles on the site, invite other Netlog users to join Friend Connect, and also share their Friend Connect activity with friends on Netlog. On the back end, Google uses standards like OpenID, OAuth, and OpenSocial technologies to enable Netlog and other social networks and sites to plug into Friend Connect.

Netlog is growing fast, especially in Eastern Europe and the Middle-East, where it serves as the community portal of choice thanks to its viral nature and extensive language translation program. But even though Netlog is becoming increasingly popular in other parts of the world, this isn’t as big of a win for Google as the integration of a popular social network worldwide like Facebook, which officially has 200 million registered users around the globe (250 to 280 million unofficially). And Facebook just hit 307 million unique visitors worldwide in April, with MySpace trailing behind with 127 million unique visitors in April, according to comScore. By comparison, comScore’s worldwide unique visitor estimate for Netlog is 23.8 million.

Google’s Products Get A New Logo

Google’s logo for several of its products has been tweaked. The existing Google logo remains the same but the look of the product names have changed. Maps, Docs, News and others will be in a blue lowercase font to the right of the Google logo, instead of underneath. Google says that the logos will be the same size wherever they appear and will be consistent on international sites.

The logo changes for Google Maps, Google News, Google Docs and more will be implemented over the next few weeks. We also recently heard that Google is considering taking the beta off some of its product logos in the near future.

Google Values MySpace Deal At $75 Million/Year Or Less

The last $75 million payment on the $900 million Google/News Corp. search advertising deal will be paid to News Corp. a year from now. That deal has accounted for about a third of News Corp.’s online revenue from MySpace and some of its smaller Internet sites, and the looming end of that particular gravy train is causing more than a little consternation for new Digital Media chief Jonathan Miller and his new MySpace exec team.

Google revenue is the difference between profitability and the opposite of profitability at MySpace and its sister sites. And unless a new deal is negotiated that can bring in similar revenue after next year, MySpace is facing massive layoffs and a general downsizing of its business, we’ve heard from multiple sources close to MySpace.

Here’s the good news: Google is at the table negotiating a new deal to take over in July 2010.

Here’s the bad news: Sources say Google thinks the deal is worth, tops, $50 million – $75 million per year, significantly less than the $300 million/year they’re paying now.

Why? Sources say that while Google has gotten plenty of advertising impressions (MySpace uses any excuse to put Google search results and Google ads in front of users), those ads don’t convert well. Add to that the dramatic shrinking of MySpace page views and the predictive modeling gets ugly.

Google knows MySpace is shrinking by about 20% a year. And unlike the last time they negotiated with News Corp., they now have nearly three years of actual operating history with the company. They’ve got real data to value the deal.

Unless Microsoft or perhaps Yahoo comes in and bids very aggressively, MySpace is going to get slaughtered in the negotiations.

If rumors are correct News Corp. has brought in EVP Mike Lang to run the Google negotiations. This is the guy who led the creation and funding of Fox’s Hulu joint venture, and is considered a top notch negotiator. But News Corp. needs more than a top negotiator to save MySpace’s revenue stream. They need a miracle worker.

Inbox Preview Lets You Check Your Gmail Before It’s Done Loading

Gmail has always offered an odd mixture of lightning fast AJAX navigation and frustratingly slow load times, depending on what you’re doing. The worst offender, by far, is the initial load when you first open the page – sometimes the loading bar flashes by in a second, others it chooses to sluggishly crawl without any apparent intention of ever finishing. If you find yourself seeing the latter all too often, then you’re going to be quite pleased with a new Gmail Labs feature that just launched called Gmail Inbox Preview.

Inbox Preview does one very basic thing: as Gmail goes through its initial boot, it shows a plaintext version of your ten most recent message subject lines. You can’t open the messages or interact with them in any way, but it will let you quickly tell if you’ve got any new messages without having to sit through the load time. Most people on high speed internet connections probably won’t even notice the feature, but for those of us who reguarlly have to check our Email using quirky mobile connections or dial up service, it’s sure to come in handy.

To enable the feature, head to the Labs section of Gmail and look for “Inbox Preview”. Of course, if you’re a heavy Gmail user it might also be wise to check out one of the variety of Gmail notifier applications, which will automatically let you know when a new message has arrived.

Create Your Own Feed Bundles Of Joy With Google Reader

The biggest barrier to entry to using a feed reader for most people is building up a collection of good feeds. Sure, you can import someone else’s OPML file, but most people have no idea what that means, let alone how to do it. The “Browse for stuff” area of Google Reader is a better solution, as it offers a front-end way to subscribe to some suggested feed. But up until now those have been suggested by Google. Starting today, you and your friends on Google Reader can make your own bundles and share them.

And creating these bundles couldn’t be easier. You simply click on the “Create a bundle” button in the same “Browse for stuff” area, and you are given an area on the page in which you can simply drag and drop the feeds you wish to add into this bundle. You then name the bundle and give it a description, and you’re all set. If you choose to add the bundle to your shared items, you friends on Google Reader will see them.

This is a very good idea by Google. Quite often I get asked by non-tech friends what feeds they should subscribe to for various news. Usually that involves me hunting down the RSS links for each site I want to recommend. But now I can simply share a whole bunch of feeds, all packaged together with a few clicks. I’m still not sold on Google Reader’s overall social philosophy, and I think TechCrunchIT’s Steve Gillmor has a lot of good points about the viability of a straight-up feed reader like Google Reader against something like Twitter going forward — for mainstream usage. But I’ll give credit where it’s due. Even if browsing “your friends’ bundles,” sounds a bit dirty.

Google’s Beta Love May Die In Fight For Enterprise Customers

Being in Beta is cool. So cool that five years after its April 2004 launch Gmail is still held in Beta by Google. That’s despite the fact that it has 146 million users worldwide (Comscore, April 2009). Which is sort of ridiculous.

Now we’re hearing that Google is having an internal debate about removing the Beta logos from a number of products that are aimed at enterprise customers.

About half of Google’s products were still in Beta at the end of 2008. Retaining the Beta notation in the logo gives the company a sort of get-out-of-jail-free card when problems occur. Hey, it’s still in Beta, so don’t be surprised when something goes wrong.

There’s a problem though. Sure, users think Beta is geeky and fun and cutting edge. But it turns out that enterprise customers are a little more serious about stuff working. A Beta tag means what it’s supposed to mean – not fully baked. Stuff that isn’t fully baked has risks, and guys that run IT at companies aren’t fans of risk. They need things locked down. And while they’re smart enough to know that Google’s Betas aren’t really Betas, they aren’t going to take a risk. If something goes wrong it’s their fault.

That’s why Google took Chrome out of Beta just a couple of months after it was first released. OEMs need release software to install it on PCs, so they had to move it along. Marissa Mayer talked about Google Betas in general, and Chrome specifically, at the Le Web conference in Paris last December – the relevant clip is below.

Don’t look for Google to give up their love of Betas in general. But they may remove the Beta notation from a number of Google Apps services, which are aimed at enterprise customers, sometime soon. A source first tipped us off that a debate was going on at Google, and we’ve subsequently confirmed it. Some top execs feel strongly that the Google Apps products need to have the Beta notation in their logos removed to get some enterprise customers to even consider switching from Microsoft Office.

Four of the five core Google Apps services are still in Beta: Gmail, Google Docs, Google Talk and Google Calendar. Google Sites, previously Jot, is the lone exception. We may see those Beta notations coming down soon, though. Stay tuned.

[Youtube=http://www.youtube.com/watch?v=gCiSm7UMbZg]

Google Suggest Adds Hyperlinks, Personalization And Yes, Ads

Suggesting queries is becoming a pretty standard practice on search engines these days. You know, those drop-down menus that are populated as you type with things you likely mean. They’re useful, but Google just made them more useful.

Previously, when you types a query into Google’s search box, the menu would drop down giving you a range of possible search terms and how many results each would return if you select that one. Clicking on any of those would take you to a results page. Starting today, when you start typing in the search box, the suggest drop down is populated with a number of interesting things including direct links to pages, personalized results and even sponsored ads.

For example, if you start typing “TechCrunch” into Google with this feature enabled, you’ll see the first result in the drop-down menu is an actual link to our site. That cuts out the results page middle-man and saves time. There won’t be hyperlinks populated for all queries, but ones where Google is pretty sure they know what you’re looking for, you should see them on, we’re told.

That’s a great feature — but it also opens the door for Google to do something potentially much more interesting. With hyperlinks now in Suggest results, Google can also start serving ads in the results drop-down. And it’s already experimenting with it for a limited number of sponsored links.

This is Google serving you ads before you’ve even done a full query — just based on what you’re typing. And it’s pretty genius because presumably, companies would bid to get placed in these drop-downs just as they do for search result pages. And the click-through on these things must be massive.

But that’s getting ahead of ourselves. Google is very much downplaying that aspect right now, only saying that its experimenting with a limited number of sponsored links and that the feature is not open to new advertisers at this time. But you can bet it will be one day, and it can do nothing but help Google’s ad click-through rates.

[Above: What Suggest previously looked like.]

Another nice feature new to the drop-downs is personalized results. If you use Google’s history feature, you can see sites or results that you’ve used in the past get populated at the top of the drop-down. And if those aren’t actually relevant to what you’re looking for, there’s a “Remove” link to kill them.

Something else useful that Google is doing with Suggest is that even when you’re on a search results page now, you can use Suggest to further tailor a search. What I mean by this is, say your first search was for “roller coaster,” when you get to the results page, if you start typing in the search box again, you’ll get results based around that original query. So if you were to type “biggest,” Suggest would give you a drop down with “biggest roller coasters” suggested. It’s a subtle feature, but nice.

A final small feature is that the “Google Search” and “I’m Feeling Lucky” buttons have been placed in the drop down as well. Previously, the drop down obscured the view of these. And as you’ll notice in the screenshots, Google removed those silly tallies telling you how many results each query had. Most people were just confused by them, and it’s not like they helped rank the results in the drop down, Google says.

Yesterday, I gave Yahoo some grief over their search product on the consumer end after a lackluster state of search event. This is the type of stuff I like to see — just small, little useful features. They don’t necessarily have to be game-changers — at least not until Google starts selling those sponsored links in the drop-downs.

[Youtube=http://www.youtube.com/watch?v=dBUJV3KvIuY]